Hi! I'm Svetlana, a UX/UI designer passionate about creating impactful experiences that help people achieve their goals.
Areas of Expertise
User Research
UX/UI design
Branding
Digital Marketing
I firmly believe that the power of empathy and design could save people’s time and energy. That's why I made the decision to join the UX family, shifting my focus from marketing and creating a positive image to making a positive impact through product design.
Regarding my academic and professional background, I hold a master's degree in business administration with concentration in marketing from Brock University in Canada. Also, I’ve gained 8 years of professional experience across industries like education, wellness, and scientific research. I use my background, including a human-centered approach, strong communication and analytical skills, to resourcefully meet people's needs.
I am..
An explorer
My journey began in a small village of hunters and fishermen surrounded by the Arctic tundra of Russia. Since then, I've traveled to over 20 countries, interacting with diverse nationalities and ethnic groups, including indigenous communities. I always aim to connect with people, listen to their stories, and understand their habits, traditions, motivations, and challenges.
A fiber art lover
I find joy in creating intricate macrame pieces. Over the years, this craft has not only honed my understanding of composition and diverse geometric patterns, but it has also become my creative outlet, calming me and improving my focus. There's a deep sense of satisfaction in crafting a beautiful piece with my own hands.
A singer
Music has always been a part of my life. Recently, I rediscovered my voice and started playing harp. This new addition allows me to accompany my singing and explore a whole new dimension of musical expression.
